Round Barn Apothecary

Branding + Visual Identity
Package + Product Design
Web Design
Graphic Design
Print Collateral
Messaging + Copywriting
PR + Marketing
Social Media

Round Barn Apothecary

Foraged Beauty

When Jen Scott, steward of two hot spring resorts in northern New Mexico — Ojo Caliente Mineral Springs Resort & Spa and Sunrise Springs Spa Resort — couldn’t find products that honored the natural beauty & resilience of the surrounding environment, she looked to the land she stood on to create her own locally-sourced, nutrient-rich product line.

Jen approached LEMON with beautiful products and a logo and label design but needed a packaging refresh, training materials, e-commerce website and a slew of other tools to help launch her vision into reality.



The Packaging

Round Barn Apothecary is deeply influenced by the mountains, deserts, sky, water and art of New Mexico; the products are cast in the same shades of pink, sage, and charcoal as the ingredients inside: wild-harvested prickly pear, white sage, bilberry and willow bark.  

It didn't take long to see Round Barn's new packaging should highlight the beautiful colors and textures of the ingredients inside.



The Website

A clean, minimal website with an emphasis on easy navigation and e-commerce.



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