When Jen Scott, steward of two hot spring resorts in northern New Mexico — Ojo Caliente Mineral Springs Resort & Spa and Sunrise Springs Spa Resort — couldn’t find products that honored the natural beauty & resilience of the surrounding environment, she looked to the land she stood on to create her own locally-sourced, nutrient-rich product line.
Jen approached LEMON with beautiful products and a logo and label design but needed a packaging refresh, training materials, e-commerce website and a slew of other tools to help launch her vision into reality.
Round Barn Apothecary is deeply influenced by the mountains, deserts, sky, water and art of New Mexico; the products are cast in the same shades of pink, sage, and charcoal as the ingredients inside: wild-harvested prickly pear, white sage, bilberry and willow bark.
It didn't take long to see Round Barn's new packaging should highlight the beautiful colors and textures of the ingredients inside.
A clean, minimal website with an emphasis on easy navigation and e-commerce.