Branding + Visual Identity
Outreach Materials
Fundraising Materials
Web Design
Graphic Design
Print Collateral
Messaging + Copywriting
PR + Marketing
Ad Design
Staff ID Cards
+ more

DreamTree Project New Mexico

Our light
is always on.

The seed for DreamTree project, an emergency youth shelter and transitional housing program that serves New Mexico youth, was planted in 1998 when a group of concerned Taoseñas met to discuss the need for safe, secure housing for teens in crisis.

Over the next 20 years an Emergency Youth Shelter was opened; Case Managers were hired and trained; Life Skills classes were organized to help educate teens on useful, every day topics like healthy cooking, budgeting and car repair; outreach programs were established and a bevy of professionals were brought on to support the shelter’s life-changing mission.

When DreamTree approached LEMON they had everything in place but, like the teens they serve, after 20 years they were moving into young adulthood. What DreamTree needed to launch into the next phase of growth was a concerted effort to share their mission, accomplishments, resources and vision for the future with the community it serves.




The Message

While DreamTree Project serves youth, it is often through the coordination, efforts and donations of adults within our community. Our vision for DreamTree’s new messaging was multi-faceted yet centered on concise, bold messaging. To youth — “Our light is always on”; to donors — “Let them know they’re not alone”.



The Website

Bold, image-focused bi-lingual website with clear, easy to use navigation. A quick resource for youth in need + a simple way for the community to give time, resources and money to support DreamTree Project and their life-saving mission.