Round Barn
Apothecary

Branding + Visual Identity

Package + Product Design

Creative Direction

Creative Team Management

Web Design

Graphic Design

Print Collateral

Messaging + Copywritin

PR + Marketing

Email Marketing

Photography

Social Media

Round Barn Apothecary
 
 

Foraged Beauty

Jen Scott — steward of Ojo Caliente Mineral Springs and Sunrise Springs Spa Resort — approached LEMON with a beautiful line of inspired skincare, a logo and a need for a creative partner to bring her concept to fruition.

As is our process with all of our clients, we dug deep and got into the trenches alongside Jen until Round Barn Apothecary felt like our own.

From here, we were able to share our vision for her brand and, in lockstep, launch her wildly successful and effective skincare line to a global audience.

LEMON with a beautiful line of inspired skincare, a

logo and a need for a creative partner to bring her

concept to fruition.

As is our process with all of our clients, we dug deep

and got into the trenches alongside Jen until Round

Barn Apothecary felt like our own.

From here, we were able to share our vision for her

brand and, in lockstep, launch her wildly successful

and effective skincare line to a global audience.Jen

 

pattern-translucent10-01.png
 
 
 

The Packaging

The vision for Round Barn Apothecary is deeply inspired by the mountains, desert, art and flora of the Southwest — the setting where key ingredients are wild-harvested.

The visual tone is cast in the same shades of pink, sage, and charcoal as the ingredients inside: wild-harvested prickly pear, white sage, bilberry and willow bark.

The packaging, online presence, tagline and messaging reflects a narrative inspired by artistic connection to the land, shared in poetic yet unpretentious messaging.

 

 

Online
Identity

The aesthetic and narrative for Round Barn Apothecary translated into a clean, minimal e-commerce site with anemphasis on our tagline, “Foraged Beauty.”

Negative space highlights natural product ingredients, beautiful Southwestern imagery and simple, unfussy navigation.

 

 
 
pattern-translucent10-01.png